Last week’s Tuesday, I planted myself in front of the TV to watch Apple’s event for the Apple Watch and the new iPads. Throughout the event, I noticed that the Apple Watch always shows the time 10:09.
It does not matter which watch face is used; all watches in the event and the following commercial showed 10:09. I thought to myself, is this number a significant number for Apple somehow, or is it just a random number chosen by the gigantic tech company.
The strangest thing is that Apple is also not following the norm followed by other watchmakers. Analog watchmakers show 10:10 on their watches for multiple reasons:
- The hands are not overlapping, so they are clearly visible, and watch lovers can admire them.
- The arrangement is symmetric, which is generally more pleasing than asymmetric arrangements.
- It does not hide additional complications on the watch’s face.
- The manufacturer’s logo, usually placed underneath 12 at the top of the watch’s face, remains visible and nicely framed by its hands.
- It is also a cheeky smiling face. 😁
