Here is Why The Apple Watch Always Shows 10:09

Other watchmakers set the time to 10:10

Walid AO
2 min readSep 18, 2020

Last week’s Tuesday, I planted myself in front of the TV to watch Apple’s event for the Apple Watch and the new iPads. Throughout the event, I noticed that the Apple Watch always shows the time 10:09.

It does not matter which watch face is used; all watches in the event and the following commercial showed 10:09. I thought to myself, is this number a significant number for Apple somehow, or is it just a random number chosen by the gigantic tech company.

The strangest thing is that Apple is also not following the norm followed by other watchmakers. Analog watchmakers show 10:10 on their watches for multiple reasons:

  1. The hands are not overlapping, so they are clearly visible, and watch lovers can admire them.
  2. The arrangement is symmetric, which is generally more pleasing than asymmetric arrangements.
  3. It does not hide additional complications on the watch’s face.
  4. The manufacturer’s logo, usually placed underneath 12 at the top of the watch’s face, remains visible and nicely framed by its hands.
  5. It is also a cheeky smiling face. 😁